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Brand Guide › Color

Color

PURE is navy and gold — a private-bank palette. Deep navy carries the brand; warm gold is the single accent. Everything else is a small, purposeful set of status colors. This is the existing canon (from fable.css), not a new palette.

Core

Navy#172E55
Gold#DCCAAF
Gold ink#847969

Navy #172E55 is the brand. Gold #DCCAAF is the one accent — used for emphasis, the 2px top hairline, and active states. Gold ink #847969 is for small gold-toned labels and section headers on light backgrounds.

Navy & gold ramps

Navy#172E55
Navy 2#122544
Navy 3#0E1C33
Navy 4#091222
Gold 50#F8F4EF
Gold 100#F1EADF
Gold 200#EADFCF
Gold 2#B0A28C

Gold 50 #F8F4EF is the default page background — warm, not stark white. Gold 100 is for hairline fills and hover states.

Status & accent

Green#117F39
ARE Blue#29ABE2
Slate#5A6B86
Red#ED1C24
ARE Blue #29ABE2 is the Acquisto Real Estate brand color — reserved for ARE / lane / brokerage moments. “ARE” always means Acquisto Real Estate, never the English word. Green = success/active, Red = errors/destructive, Slate = neutral metadata.

Neutrals

Ink#000000
Ink 2#404040
Ink 3#8E8E8E
Hairline#E3DDD2

Usage

Do

Lead with navy + gold-50 backgrounds. Use gold as the single accent. Reserve green/red for status only. Keep the 2px gold top-hairline on navy bars.

Don’t

Don’t introduce new accent colors, rainbow gradients, or use red/green decoratively. Don’t use pure white page backgrounds — use gold-50.

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PURE Brand Guide · Color