Brand Guide › Logo
Logo
The PURE wordmark is set in Cinzel. It appears on a navy bar with a 2px gold hairline beneath. Keep it confident and uncrowded.
The mark
Lockup & tagline
Full name: PURE MLS Technologies — "by Acquisto" may sit as a small uppercase tag to the right, separated by a thin rule. The square P token (gold on navy, 8px radius) is the compact app mark.
P
PUREMLS TECHNOLOGIESBY ACQUISTO
Clear space & don'ts
Do
Keep clear space = the height of the P. Use white logo on navy, navy logo on light. Maintain the 2px gold hairline under nav bars.
Don't
Don't recolor, stretch, add effects, or place the logo on busy imagery without a navy scrim.
PURE Brand Guide · Logo