PURE is the whole transaction, in one place, owned by the industry.
MLS · association · brokerage · deal room · forms · signatures · store — one login, one record,
every party working the same deal with nothing retyped and nothing lost.
PURE MLS Technologies · a product of Acquisto Real Estate
Two ways to use this guide: offline, everything on this page works as a read — now with 29 real screenshots throughout.
Online, every chip, shot, and button deep-links into the live build (relative links, so they work wherever this is hosted — currently acquisto.biz).
See also:PURE Master Plan (full build blueprint · org spine · all sections) · Session Registry · Admin Console
The story in 30 seconds
Today a real-estate deal is scattered across a dozen logins — MLS here, forms there, signatures somewhere else,
the association's spreadsheet, the broker's filing cabinet, the client's email. PURE collapses all of it into one system
where the listing, the contract, the people, the money, and the proof live on a single record. Everyone sees their slice;
nobody re-types; everything is auditable. And it's owned by the industry it serves — associations and MLSs run it,
agents and members fund it through fair per-use pricing (PD), and the data stays theirs.
1login · many hats
51+working surfaces
10store products
35live data tables
22connected services
50Kusers · design target
The PD economy — how the money works
PD is PURE's unit of value. Instead of every agent buying five subscriptions they barely use,
PURE prices per use, per deal, per listing — small numbers that follow real activity. The association and MLS run
the platform; the store routes a share of every product back to them, so the system funds the industry that owns it.
WHO PAYSWhoever benefitsAgent, buyer, or seller can hold a product — the deal doesn't care who pays, only that the work gets documented
HOW MUCHSmall + honest5 PD a listing for disclosure help · 25 PD a transaction for move-in proof · 100 PD/user/mo for full professional workbenches
WHO EARNSThe industryStore revenue shares to the association/MLS; vendors get paid through the platform — no invoicing chaos
WHAT IT REPLACESThe subscription stackForms tool + e-sign + showing tool + CRM glue + inspection app + status calls — collapsed into one record
ONE LOGIN · MANY HATS — the access model in one row
Agent their deals + marketBroker every office fileAssociation members · dues · governanceMLS listings · feeds · complianceVendor their jobs onlyClient their deal only
Switching hats re-renders the whole product to that role's scope.
A hat is never a second account — it's the same person, seen correctly. Cross-boundary access happens only through explicit,
expiring grants, every one logged.
Who wins — every party, the client first
Everything below exists in the build today. Tap any line's section in "What's built" to see it working. Tap a card's title to expand it — or open the live org map to see how these groups connect to every surface, person, and database table.
THE CLIENT — the person buying, selling, or leasing
One clear picture: the Deal Room Spine shows exactly where their deal stands — questions contract signatures tasks money — no calling around.
The details they deserve: Seller Disclosure Assist walks a seller room-by-room (photos, serials, warranties, honest answers); buyers get a complete, documented home — not a guess.
Protection on both sides: Move-In Inspection timestamps the property's condition at move-in and move-out; Verified Capture proves who documented it.
Their own searches: saved searches with alerts they co-own with their agent — they see what the agent sees.
Sign anywhere: Pure Signature routes documents in order, on a phone, with identity assist.
THE AGENT
Deal room runs the file: smartforms write the DB once, tasks auto-complete from real data
SearchPro + saved-search handoffs; leads flow in from every source with action plans attached
Push tools to clients (disclosure assist, move-in) for dollars, not subscriptions
Mobile field mode for everything — dictate, shoot, done
THE BROKER
Every file complete and auditable — compliance gates block bad submissions before they happen
CDA/commission rails, money view per deal, office BI
Brokerage-exclusive modes (gated until authorized) and grant-based access control
THE ASSOCIATION
Dues, billing, statements, committee governance with Robert's Rules built in (Pure Order)
Member tiers including affiliate members (inspectors, vendors)
Store revenue share on every product; the platform pays for itself
THE MLS
RESO-aligned listing entry with status-aware completeness gates — clean data at the source
Feeds & analytics, syndication control, fine schedules, media-day photo compliance
NOALN address-withheld handling end-to-end
VENDORS & PROS
Photographers: media-day pipeline with booking, prep, delivery, compliance
Inspectors: full TREC REI 7-6 workbench + phone field mode (licensed, affiliate members)
Referral partners get automatic stage updates (no "any news?" calls)
PURE staff: status page sections, queues, messaging, approvals — phone-first
Mike: the 2-second glance, one-window dispatch, undo on everything
The visual tour — swipe through it, persona by persona
Real screenshots from the live build — nothing staged. Swipe or use the arrows; every shot opens the
real page when you're online. Phone-width shots are marked — the same system, responsive everywhere.
1 · THE CLIENT
"I always know where my deal stands."
Their agent pushes them simple guided tools; the deal's progress is one screen, not twelve phone calls.
The earlier shelf — marketing, exposure, automation
Every product: revenue share to the association/MLS, payer-agnostic where it makes sense.
How it all connects
One database in the middle. Lead sources and field capture flow in; deals, documents, money,
and proof flow out. The lanes (your AI workforce) build and run it; you steer from one window.
Lead sourceswebsite · Zillow · StreetText · referrals
Field capturephones: photos · dictation · identity checks
THE PURE RECORDone live database · 35 tables deals · listings · people · money board · memory · audit
The dealspine · signatures · tasks · closing
The marketfeeds · syndication · alerts
The moneydues · fines · store · commissions
The proofstatus page · banners · audit · backups
Around the core: 22 connected services (CRM, maps, analytics, design, monitoring, video) managed
with on/off switches in the Integrations Hub — and the AI lanes,
which claim tickets from a live board you dispatch from one window.
Trust & compliance — why a 50,000-user industry can run on this
FORMSTREC-trueSmartforms verified against the actual promulgated PDFs; paragraph math that cannot disagree with itself
LISTINGSRESO-gatedStatus-aware completeness — a listing physically can't syndicate half-done; NOALN privacy honored end to end
PROSLicense-awareTALCB authority limits, TREC sponsorship rules, E&O attestations — the system knows who may sign what
IDENTITYProven, not assumedVerified Capture random checks; signature ceremonies with identity assist; every check timestamped in the database
HONESTYGates stay lockedBrokerage-exclusive + NOALN modes locked until the right admins authorize — the demo never oversells
How we ship — from idea to live site
1You type itCommand Center Dispatch — or just say it in chat
2A lane claims itlive board · right AI tier for cost/quality · collisions impossible
3Built & verifiedindependent verifier checks every ship; verdicts logged forever
4Batch is cuttimestamped folder = instant rollback point · mirrored to GitHub
5PublishReleases tab: publish / unpublish / REVERT all work · today drag-to-Netlify, one link from full auto
6Watch itstatus glance · uptime monitors · speed tests · banners if anything's off
Roadmap — what's next, in order
NOWacquisto.live/status + phone installDNS + PWA — your 2-second glance on the home screen (approved, Phase 2)
LIVE Testin auto-buildCommit to Testin.MikeSupabase branch acquisto.biz goes live in ~30 seconds. Drag-drop to Netlify still works as a whole-site one-off.
NEXTLeads phase 1–3Live FUB ingestion auto action plans partner status updates (plan approved by probe, awaiting APR-5/6)
NEXTThe PURE MCP serverNamed, scoped, audited tools — retires raw keys, meters real AI spend (APR-2/3)
THENReal data everywhereMatterport tours, geocoded search, analytics BI, Zoho reconciliation — all connections already live, waiting to be wired
THENHardening for scaleRLS tightening, auth principals, realtime, storage buckets (infra brief delivered to Shattique)
Your actions — everything waiting on a person
YOUUpload the TXR forms (1101 · 1406 · 1405 · 1414 · OP-H)Unblocks promulgated-form output across forms + disclosure (ND-1)
YOUUpload the 4.8 b-mlsops rules engineLocal-MLS deltas for listing gates (ND-2)
YOUReconnect UptimeRobot with the main API keyCompletes the site-uptime tile on the status page (ND-6)
YOUConfirm acquisto.live DNS access + name Leads & Money section ownersPhase 2 of the status page (APR-7 b/c)
YOUAnswer APR-1..6 in the Command Center Approvals tabVerified Capture price · MCP hosting · Netlify token · spend caps · FUB registration · lead routing
YOUGet Lane A's close-out batch into the workspaceTheir 7 cleared tickets union at the next Combine (ND-4)
RUNS ITSELFBackups · QA logging · lane coordination · needed-docs registry · auditProtocol-driven, in the database, every session
Glossary — the words we use
ARE
Acquisto Real Estate — the brand owned by Shana and Mike Acquisto. Never the English verb.
PD
PURE's pricing unit — small per-use amounts that follow real activity instead of flat subscriptions.
Hat
One person's active role (agent, broker, association, vendor, client). One login holds many hats.
The Spine
The deal-room view that links questions forms signatures tasks money on one screen.
NOALN
Address-withheld listing handling — privacy mode honored across search, photos, and feeds.
Grant
An explicit, expiring permission that lets someone see across a boundary. Every grant is logged.
Lane
An AI work session (A, B, …). Lanes claim tickets from the live board and verify everything they ship.
Batch
A timestamped copy of the whole deploy — the unit of publishing and the instant rollback point.
The full living dictionary is in the product (rail "?" + the live pure_dictionary table).
Quick answers
QIs this live or a demo?The surfaces are live against a real database; client-facing money/PDF moments are clearly marked demo until their gates (forms uploads, pricing approvals) clear.
QWhat happens if something breaks?The status glance goes amber/red, a banner posts everywhere, staff get messaged, and any release can be reverted to the previous batch in one action.
QWho can see my data?Your hat decides. Cross-boundary viewing requires a logged, expiring grant. Identity checks can be required on any sensitive capture.
QWhat does it cost to run?Static hosting + one database + per-use AI work metered by tier — the ops report tracks spend per ticket; the store funds the platform.
QCan it really replace our current tools?The deal record already carries forms, signatures, tasks, money, search, disclosure, inspection, and appraisal natively — the integrations layer covers the rest while it migrates.
Technical summary — for when an engineer asks
LAYER
WHAT RUNS
Frontend
Static HTML/JS surfaces (no build step), brand tokens, phone-first; deployed on Netlify at acquisto.biz; per-door bundles; banner + nav drop-ins on every page
Database
Supabase Postgres (mbnakfrkfwxinhxlisyq, us-east-2) · 136 tables across 9 domain groups / 59 server RPCs: product (deals, listings, contacts, CDAs, signing, trust…) + ops (board, memory, dictionary, QA, incidents, banners, releases, integrations, needed-docs, MCP tools) · anon key + RLS for pages (demo policies; hardening in progress) · full DDL: RECOVERED-SCHEMA.sql
The lanes
Parallel Claude sessions coordinating via live tables (board claims, Lane Mail, presence) — bootstrap macro: "You are lane X. Bootstrap." · every verifier verdict logged to qa_runs
