Where the dollars flow — and what each level actually earns

The money flow per year

Annual dollars collected at each level = per-seat fee × subscribers. Bars are scaled to the largest level.

Where PURE fits software consolidation

Two levels of consolidation: at the MLS & association level PURE replaces Matrix, the ~30-tool suite, association-management software and a large share of staff expense; at the agent & member level it replaces the point tools each agent buys. It does not change the MLS subscription or association, state, or national dues. Every line is editable.

At the MLS & association level PURE $5 / user / month

At the agent & member level

PURE platform revenue at this market: $0/yr (/seat × subscribers). Model it as a per-seat platform fee the MLS resells.

What a member actually pays — and saves agent economics

Members buy PURE at the fee their org resells, plus any upgrades they choose — which their MLS, association or brokerage can subsidize. Here is the net for one agent, and each org’s take, at . Change any markup or subsidy on the left and it recomputes.

Per-association economics every shareholder association

The market split across its member associations. Each row rolls the same levers through — allocated members, what the association pays PURE for association software ($2/user/mo), the association's net from markup + upgrade share − subsidy, and what its members save. Live associations already seated in the platform are marked live. Change any number on the left; every association recomputes.

Total spend, total savings & the referral engine bigger picture

Everything the market spends on software and staff today, what PURE consolidates it to, and how the two MLSs earn by referring each other to PURE.