PURE · Pricing · AVM & Quick CMA
An instant estimate from PURE's live MLS comps — point value, a confidence band, the drivers, and the exact comparables behind it. Homeowners: open your home value dashboard for your equity and nearby sales.
The most recent solds behind this estimate — same postcode and property class, within 25% of the subject's size, with distance from the subject. Adjusted for beds/baths/age/lot.
| Address | Sqft | $/sqft | Sold | Sold date | Dist |
|---|
Each past client's home: today's estimate, change since they bought, estimated equity, and their ZIP's market, co-branded with their agent and lender. Build the month, preview any digest, then send when the switch is on.
The client gets one email a month with their home's estimated value from sold homes nearby, with a one-click way to stop. Nothing is sent unless the client said yes.