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the numbers behind the pipelinePure Analytics

Conversion funnel

Lead source ROI

Source	Leads	Avg intent	Routed %

Lead intent mix

Money this month

Lane B · Bv7 — computed live from pure_leads · pure_showings · pure_tc · pure_clearing. Funnel = leads showings active deals clear-to-close. Source ROI ranks where good leads come from. No stored aggregates — everything is recomputed from records on load.

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