One command center for acquiring the three orgs that pay PURE: the MLS that private-labels us, the associations that run on us, and the brokerages whose agents live in us. Sharp story, live proof, fresh every morning.
Brief regenerates daily by 7:00 AM CT — better than yesterday, on the Pure Tech dashboardEvery PURE module already renders an on-brand demo film built from real local data. Bundle them into audience-specific tours — an MLS sees member transactions on NTREIS data, a broker sees Acquisto running end-to-end. Prospects watch PURE work, then walk it themselves.
Built — demo films liveThese buyers buy on economics. A shareable calculator: an MLS enters member count and sees override + marketplace non-dues revenue; an association sees non-dues revenue; a broker sees hours saved + compliance value. The single best closing tool for this audience.
Built — belowA cron writes a fresh angle, target account, and talking point per audience every morning — reading yesterday's brief and the live pipeline so each day sharpens the last. The whole team opens to the same evolving story.
Built — refreshes 7 AM CTPURE models MLS > Association > Brokerage > Agent. So sell top-down: land NTREIS and every association, brokerage, and agent beneath it becomes a warm seat. One logo lands hundreds of seats — market the tree, not the seat.
Next — expansion mapPick a tier, drag the size, and show the buyer the number on their side of the table. Built to share on a call.