PURE · Lead & Conversion Quality
Lead Routing AVM Quality

PURE · Growth · Model health

Lead & Conversion Quality

One lead score prioritizes and routes every inbound — this is its health: how often high-scored leads actually convert, coverage by source, and the loop that re-weights it from real closings.

Sample metrics — sign in for live model health
Top-decile close
Leads scored
Overall conversion
Sources tracked
Routing SLA (med)

The engine family — one score, many surfaces

Routing, nurture, leaderboard and referrals all read the same lead score — improving it lifts them all.

Continual-improvement loop

Nightly the model re-scores open leads, backtests scores against real closings, and re-weights the sources/behaviors that actually convert. Run any step now:

Model health by source

Per channel — leads, how many scored high, how many actually closed, and the resulting conversion.

SourceLeadsScored hiClosedConversionRefreshed