The revenue spine
How PURE earns, how everyone in the deal is compensated, and how money moves at closing.
1 · How PURE earns
| Stream | Model | Projected rate |
|---|---|---|
| Platform subscription | Per active agent / seat, monthly | $79 / seat / mo |
| Brokerage license | Declining per-seat at volume | $49–59 / seat |
| Reseller / white-label | Wholesale seat; reseller sets retail + keeps the override | $39 / seat wholesale |
| Per-transaction (alt) | Flat fee per closed deal (vs. seat) | $149 / closed deal |
| CDA / disbursement rail | Optional fee per commission disbursement | $25 / CDA |
2 · Compensation model
- Agent keeps their commission; broker split is configurable per office (e.g. 80/20, 90/10, or flat-fee cap).
- Referral fees — agent-to-agent referrals tracked and disbursed automatically (industry-standard 25% default, editable per agreement).
- Broker override — optional percentage to the sponsoring broker / team lead, computed at closing.
- Reseller override — white-label partners earn the spread between wholesale seat and their retail price.
3 · CDA — Commission Disbursement Authorization
At clear-to-close, PURE generates the CDA from the executed contract + compensation config: gross commission, splits, referral and override deductions, and net wire to each party — sent to title with a DocTrace audit seal. One source of truth from contract to payout.
The displacement map
PURE consolidates the agent tool stack. Projected annual cost it replaces, per agent.
| What PURE replaces | Typical tool | Projected $/yr |
|---|---|---|
| Transaction management | SkySlope / Dotloop | $300 |
| E-signature | DocuSign | $360 |
| CRM | Follow Up Boss / kvCORE | $1,140 |
| IDX website | Placester / BoomTown | $1,200 |
| Dialer / SMS | Mojo / Twilio direct | $480 |
| Showing management | ShowingTime | $180 |
| Doc storage / compliance | Brokerage drive + E&O | $240 |
| Email marketing | Mailchimp | $300 |
| Total stack displaced | $4,200 / yr | |
Beyond dollars: one login, one audit trail, one data spine — no re-keying between eight disconnected tools. The displacement is the story; the savings number is the proof.
The communication layer
PURE owns client & agent messaging end-to-end on Twilio. Account record + full mapping live in the Twilio Playbook. Scope the items below after the plan returns from review.
Build now — no carrier wait
- Transaction messaging (SMS/RCS) — event-driven alerts on the recipient's own deal. Compliance + templates already live; gated only on the live confirmation send.
- Verify (2FA fallback) — SMS sign-in / reset codes alongside the shipped TOTP + passkey MFA.
- Lookup — validate & normalize every lead/roster phone (E.164, line-type, fraud signal) before it hits the board.
- Delivery audit stream — status callbacks audit_log for a full consent + deliverability trail.
Next
- Call forwarding + voicemail · per-listing tracking numbers (attribution) · Conversations (unified SMS/WhatsApp/web threads per transaction) · Studio IVR. Voice build scheduled with Mike 7/6.
Later / at scale
- A2P 10DLC + Messaging Service before any bulk · WhatsApp pilot (100 free msgs) · Voice Intelligence call summaries into the deal file · SendGrid email path alongside resend-email.