Bring your whole organization into PURE — cleanly. Upload a spreadsheet, type people in, or connect by API/MCP. Every record is reconciled against PURE so each person exists once, correctly, and is authenticated before they go live.
1 · OrganizationWho are you adding?
2 · MethodUpload / type / connect
3 · ReconcileClean & match
4 · AuthenticateInvite & verify
What kind of organization?
Brokerage
Agents, associate brokers & staff under a designated broker.
We map your columns to PURE’s fields and flag anything unclear.
Required columns: First Name, Last Name, Email, License Number, License Type, Contact Role. Optional: Designated Broker For, Phone, Title. Header names are auto-matched (e.g. “Agent Email Address” Email).
Add a person
Connect your system of record
For MLSs and large brokerages. We pull members via your API or an MCP connector, then run the same reconciliation. RESO-compatible.
Connections are scoped & audited. Synced records flow into the same reconcile step — nothing goes live unreviewed.
Reconcile & clean
Name
Email
License
Type
Role
Status
PURE checks each row for duplicates (same email or license already in the system), conflicts (same license, different name), and missing/invalid fields. Fix inline, then only clean rows import. One person, once, correctly.
Authenticate & invite
Ready to bring in 0 people
Each gets a PURE login under your organization. They confirm their email and set up MFA before any access — so every member is verified, not just listed.
PURE Roster Import · clean once, authenticated always ·