PURE · Poppy

Poppy — Brand System

Interactive — click a generation to see its full identity

The complete, clickable branding for every Poppy release, what else should happen each generation, and the multi-model strategy that keeps her the best assistant over time.

Pick a generation

Branding by version

1.0
POPPY 1.0
Theme
Signature
Status
P Poppy is thinking…
Foundation

Poppy 1.0

Identity kit

Brand

    Voice & hero

    Message

      What else should occur this version

      Beyond the brand

        Intelligence strategy

        Other AI for Poppy — foundation & execution models

        Poppy shouldn't be locked to one model forever. The principle: best model per task, brand-neutral, measured. Claude is today's brain; we evaluate others as foundation (reasoning) and execution (specialized) options.

        Model familyBest-fit role for PoppyUse as
        Anthropic ClaudePrimary reasoning, tool-use, long context, safety — current brainFoundation (default)
        OpenAI GPTStrong general reasoning + function calling; good fallback / A-BFoundation (alt)
        Google GeminiVery long context + native multimodal (docs, images, video)Foundation (alt)
        Llama / Mistral (open)Cheap, fast, self-hostable for routing, drafts, high-volume tasksExecution (cost tier)
        Embeddings (Voyage / OpenAI)Semantic search/retrieval over 282 tables + docsExecution (retrieval)
        Speech (TTS/STT)Voice in/out for 3.0 — Whisper-class STT + neural TTSExecution (voice)
        Vision / OCRListing photos, utility bills, doc extraction (utility-extract today)Execution (vision)
        How we compare LLMs over time

        An always-on eval harness

        • Golden task sets per job type (ticket draft, listing Q&A, term lookup, summarize) with known-good answers
        • Shadow + A/B runs: route a % of real tasks to a challenger model in the background
        • Score each on quality · cost · latency · safety; log to a new poppy_model_evals table
        • Leaderboard per task type; the router reads the winner and self-tunes within spend caps
        • Human spot-check + thumbs feedback feeds the score; never auto-switch on irreversible tasks
        The router

        poppy_model_routes

        • Map task_type primary + fallback model, modality-aware
        • Vision tasks multimodal; long docs long-context; bulk cheap tier
        • Real metering against spend_caps; hard-stop + alert at 90%
        • Brand-neutral: pick on merit, not vendor loyalty
        • Every routing decision logged + reversible
        Make it better

        More ways to improve the roadmap

        Trust & proof

        Earn belief

        • Public trust page: gated actions, audit, Fair Housing
        • "Why Poppy said this" — show sources every time
        • SOC-style security posture as a selling point
        Adoption

        Pull, not push

        • Per-hat onboarding "first 3 things to ask Poppy"
        • Win stories: time saved, deals moved
        • Referral / ambassador program for power agents
        Measurement

        Prove value

        • North-star metric: tasks completed for users / week
        • Adoption, retention, satisfaction (thumbs) dashboards
        • Cost-per-successful-task trend down over time
        Personality

        Memorable, tasteful

        • A signature greeting + light real-estate wit (bounded)
        • Seasonal/market moments (never partisan)
        • Consistent lockup + the generation color
        Ecosystem

        Reach

        • Connectors: FUB, Zoho, Matterport, Maps
        • Embed Poppy in partner + brokerage sites
        • API so other PURE tools call Poppy
        Governance

        Stay safe at scale

        • Model evals + red-teaming each major
        • Bias/Fair-Housing audits on outputs
        • Every release stamped + rollback-ready
        Canon: poppy.model_strategy + poppy.brand_roadmap. Companions: Brand Roadmap · 2.0 Guide · Docs Index.