Brand Guide › Logo Usage
Logo Usage
The PURE mark in every context, with the rules that keep it consistent.
Primary marks
PURE
Reversed (on navy)
PURE
Primary (on light)
App token
The square P token is the compact mark for tabs, favicons, and tight spaces — gold on navy, 8px radius.
P
P
P
Clear space
Keep clear space equal to the height of the P on all sides. Never crowd the mark with text or imagery.
PURE
Don’ts
Never
Recolor, stretch, rotate, add shadows/gradients, outline, or set the wordmark in any font but Cinzel. No ARE blue on the PURE mark.
Backgrounds
On photos, place the mark on a navy scrim. Never on busy imagery or low-contrast color.
PURE Brand Guide · Logo Usage