Compensation & Revenue Models
The four money models PURE runs on — platform revenue, referrals, broker compensation, and the commission‑disbursement (CDA) waterfall. Each is wired to a live RPC so the model isn’t a spreadsheet, it’s what the software actually computes on every deal. Ticket B‑MERGE‑MONEY.
Illustrative figures — sample model pending pricing actuals (M‑REV‑FREEMARKET). Structure is final; numbers swap in.
1Platform revenue model
Three stacked streams: SaaS seats, product attach, and a per‑transaction technology fee.
Per‑seat SaaS
$59/agent/mo
Solo $59 · Team $49 · Brokerage $39 (volume). Core platform + transaction room.
Product attach
$18/seat/mo
Blended add‑on ARPU across Meet, Recorder, Inspection, Books, Calendar at ~40% attach.
Per‑transaction fee
$295/closed deal
Technology fee at clear‑to‑close, billed through the CDA.
| Stream | Y1 | Y2 | Y3 |
|---|---|---|---|
| Seats (SaaS) | $214K | $1.02M | $3.21M |
| Product attach | $98K | $622K | $2.18M |
| Per‑transaction fee | $234K | $958K | $2.81M |
| Blended revenue | $546K | $2.60M | $8.20M |
Live: mcp_books_entry records the per‑transaction fee; marketplace attach is read from pure_products. Conservative / base / aggressive Y3 band: $4.9M / $8.2M / $13.4M.
2Referral model
Standard agent‑to‑agent referral plus PURE’s network match clip. Worked on a $605K sale.
Gross commission (buy side, 3%)$18,150
Referral fee to sending agent (25%)−$4,538
PURE network match clip (2.5% of referred GCI)−$454
Net commission to receiving side$13,158
PURE earns the network clip on every matched referral — a marketplace take‑rate on relationships the People Graph already maps. Referral agreements generated + tracked as deal parties
3Broker compensation model
Split + cap with revenue share downline. Example: agent on an 80/20 with a $16K annual cap.
| Component | Structure | Per $605K deal |
|---|---|---|
| Agent split (pre‑cap) | 80% agent / 20% brokerage | $14,520 / $3,630 |
| Annual cap | $16,000 then 100% to agent | cap‑aware |
| Desk / tech fee | bundled into PURE per‑txn fee | $295 |
| Revenue share (downline) | tiered, paid from company dollar | 3–5% |
| Brokerage gross (this deal) | 20% company dollar + txn fee | $3,925 |
Cap‑aware: once an agent hits the cap, the split flips to 100% and only the per‑transaction fee remains — the engine tracks YTD company dollar per agent (pure_agents.ytd_gci).
4Commission disbursement (CDA) waterfall
What the software computes at clear‑to‑close — the proven mcp_cda_from_deal output, no re‑entry.
Sale price$605,000
Gross commission @ 3% (one side)$18,150
Brokerage split (30%)−$5,445
PURE technology fee−$295
Net to agent$12,410
Proven live: mcp_cda_from_deal $605K × 3% = $18,150 agent / brokerage split, commission auto‑derived from sale_price. The CDA draft posts to the deal — contract CDA with zero re‑keying.
Feeds: PURE Master Plan v2.html (§ Economics) + Pure Guide. Owner: Lane A (agentic layer) · folds via Lane B. Status: structure final; figures illustrative pending M‑REV‑FREEMARKET. Wired RPCs: mcp_cda_from_deal · mcp_books_entry · pure_products · pure_agents.
Generated for ticket B‑MERGE‑MONEY · Lane A · PURE / acquisto.biz
Generated for ticket B‑MERGE‑MONEY · Lane A · PURE / acquisto.biz