PURE Mega Merger v2 — Lane A Contribution

1 · The Thesis

PURE is not a stack of tools — it's one transaction graph. A fact entered once (a price, a party, a closing date, a finding, a payment) is written to its canonical home and then flows to every surface that needs it. No re‑keying, no reconciliation, fully audited. The merger's product value is this spider: the more it links, the more each new surface is worth.

ONE SOURCE OF TRUTH · the deal

People & relationshipsTransactionsPropertiesForms & contractsDocumentsMoney / BooksCalendarsAssociationsInspectionsRecordings

enter once flows everywhere audited & date‑stamped

2 · Shipped This Cycle — the Product Spider

Every surface below is live on acquisto.biz (gated), each riding a real Supabase RPC — not mockups.

Smart Form Wizard

Any form opens pre‑filled from the deal (13/14 on TREC‑20‑17); confirm‑chips for known fields, inputs only for true gaps; saves back to canonical source; share sheet to lender/title/agents/broker.

mcp_form_prefillmcp_form_savemcp_contract_share
form-wizard.html

People Graph

Search anyone — client, agent, broker, lender, title — and see the relationship web: deals, properties, and association/committee ties (local · state · national · MLS). Toggleable spider layers; deep‑links into Room, CRM, wizard.

mcp_deal_360mcp_link_contact_party
people.html

Capture Suite

Pure Meet (web meetings), Pure Screen Recorder, Pure Inspection (6 types, findings disclosure/insurance) — all delivering through Pure Share, all "Send to Claude" for AI briefs persisted on the deal.

mcp_recording_savemcp_inspection_createmcp_finding_save
pure-inspection.html

Transaction Room Reports

Documents uploaded to a deal become BI: appraisal‑vs‑price, inspection severity, utility cost‑vs‑similar, document intelligence — built inside the hub, not a separate destination.

mcp_deal_360mcp_cda_from_deal
transaction-room.html

SMS / RCS Compliance Kit

Carrier‑ready opt‑in page, policy page, consent image, templates, and registration copy — the compliance surface that lets Pure send event‑driven, opted‑in messaging.

sms-optinsms-policy
sms-optin.html

Marketplace Products

Pure Meet, Screen Recorder, and Inspection added as sellable add‑ons in the live marketplace (pure_products) — the revenue surface for the projections below.

pure_products
pure-marketplace.html

2b · v2 Accrued — the Growth & Money Layer

Since v1.0 locked, Lane A added a second ring to the spider: the surfaces that turn the transaction graph into agent income, growth, and reputation. Every one is live on acquisto.biz (gated) and rides the same enter-once data — a closed deal now flows all the way out to commission, taxes, leaderboard rank, and a review request.

THE DEAL · enter once

Commission & CapCMA / Net SheetOpen House LeadCadencesTemplatesLead RoutingBusiness GoalsTeam LeaderboardReferralsVendorsReviewsExpenses & Mileage

closing commission cap leaderboard goal pace review request referral next deal

Commission & Cap · CMA · Net Sheet

GCI/net YTD and cap progress derived from each deal's CDA; adjusted-comp pricing and a live seller net sheet that pre-fill from the listing. Money enters once at closing and is never re-keyed.

mcp_agent_earningsmcp_compsmcp_net_sheets
pure-earnings.html · pure-cma.html

Lead Engine · Open House Cadence Routing

Digital open-house sign-in creates a lead, routing assigns it by rule/round-robin, and a multi-step cadence (email/SMS/call) runs automatically — pausing on reply — drawing from one shared template library.

mcp_oh_signinmcp_route_leadmcp_cadence_enroll
pure-openhouse.html · pure-followup.html

Growth · Goals · Leaderboard · Reviews

An income goal becomes an activity funnel tracked against real GCI; the broker leaderboard ranks the same closed-deal data; and every closing triggers a gated review request that protects reputation and feeds a website widget.

mcp_business_plansmcp_team_productionmcp_review_request
pure-goals.html · pure-leaderboard.html · pure-reviews.html

Network & Money · Referrals · Vendors · Expenses

Referral fees auto-compute from a closed referral's CDA; vendors attach to deals as parties with earned ratings; and business expenses + IRS mileage deduct against per-deal profit — the full money picture, deal-linked.

mcp_referralsmcp_vendorsmcp_expense_add
pure-referrals.html · pure-vendors.html · pure-expenses.html

Why this matters for the merger. v1 proved the spider on the transaction (partiesdocsdatesmoney). v2's Growth & Money layer proves it on the agent's business — the same closed deal now compounds into commission, tax, ranking, reputation, and the next referral. That recurring, multi-surface value per seat is the core of the subscription + attach model in §4.

3 · Backend the Spider Rides On

RPC / surface	Does	State
`mcp_form_prefill` / `_save`	Autofill any form + write‑back to canonical source	Live
`mcp_contract_share` / `mcp_link_resolve`	Share executed docs · /r/ short‑links	Live*
`mcp_deal_360`	Whole deal in one call (partiestimelineCDAdocsrecordingsinspections)	Live
`mcp_repair_amendment`	Flag/fail findings board tasks + amendment draft	Live
`mcp_finding_save` · inspection suite	42 field_keys disclosure / insurance / namespaced	Live
`mcp_cda_from_deal`	Commission disbursement from sale price	Live
`mcp_calendar_push` + ICS feed	Dates subscribed Pure / transaction calendars	Requested
`mcp_books_entry`	Money Pure Books, stamped, by party, receipt image	Requested
`mcp_person_360` + `pure_associations`	Person‑centric read + real association/committee model	Requested

*Short‑link logic is live; the r edge function awaits a one‑time dashboard deploy.

4 · Sample Financial Projection

ILLUSTRATIVE ONLY. Sample model to keep the plan moving — not financial guidance and not committed pricing. Replaces with real numbers when M‑REV‑FREEMARKET actuals land. Basis: per‑seat subscription + product attach + per‑closed‑transaction fee, using live marketplace prices as anchors.

Three‑year base case

Line	Year 1	Year 2	Year 3
Avg paid seats	750	3,200	9,000
Blended ARPU / seat / mo	$39	$42	$45
Subscription revenue	$351K	$1.61M	$4.86M
Product attach (Meet/Recorder/Inspection)	$105K	$564K	$1.94M
Transaction fee ($25 × closings)	$90K	$430K	$1.35M
Total revenue	$546K	$2.60M	$8.15M

Scenario band — Year 3 total

Conservative

$4.9M

5,200 seats · 28% attach

Base

$8.2M

9,000 seats · 35% attach

Aggressive

$13.4M

15,000 seats · 44% attach

Seat ramp assumes brokerage‑network adoption beyond Acquisto's ~31 agents; attach = share of seats buying ≥1 add‑on. Sensitivities: ±1,000 seats ≈ ±$540K/yr; ±$3 ARPU ≈ ±$324K/yr at 9,000 seats.

5 · Blockers to Finalize v1 v2

Blocker	Owner	State
Pricing actuals (M‑REV‑FREEMARKET) — replaces sample projection	Mike	Open
Merger doc deploy + path reconcile into Master Plan v2	Code / Lane B	In flight
`mcp_person_360` + associations model (live People Graph)	Code	Requested
`r` edge‑function deploy (short links resolve)	Mike (dashboard)	Open
Twilio creds (SMS / reminders)	Katy	Gated

6 · v2 Candidate Scope — Lane A · NOW BOUND

Every v2 candidate is now front-end bound on acquisto.biz; what remains is the matching Code backend.

v2 item	Front-end	Backend (Code)
Wizard everywhere — Buyer Rep · Disclosure · Listing · Lease · Pre-approval · CDA	Live* param-driven (`?form=`)	One `pure_form_fields` registry row per form
Repair amendment — flag/fail board tasks + draft	Wired in the Transaction Room	`mcp_repair_amendment` Live
DocVault live — full document rows by category	Bound to `mcp_deal_documents`	Verified 39 docs
Pure AVM — automated valuation card	Bound to `mcp_avm`	RPC binding
Money Books — earnest/option/commission by party	Live* (`mcp_books_entry` + receipt to DocVault)	Auto-post deal events books
Dates subscribed calendars — ICS subscribe	Live (.ics + sync settings in room)	`mcp_calendar_push` Requested
People Graph live-bind — parties + associations	Ready	`mcp_person_360` + `pure_associations`

*Front-end is param/RPC-driven and fail-soft; final values flow once the matching registry rows / auto-post jobs are on. The Growth & Money layer (§2b) adds 5 more Code tables — see Lane A Code lane-mail 6/27.

PURE Mega Merger Plan v2 · Lane A Contribution · internal/gated · for fold‑in to PURE Master Plan v2.html (Lane B).
Financial figures are illustrative samples pending M‑REV‑FREEMARKET actuals. Generated by Lane A · Wednesday 6/24/26 · CT.