Pure AVM · PURE

Why Pure sees more than a public AVM

Public AVMs estimate from public records and general market data — they've never been inside the home, so they guess at condition. Pure reads the home's own Pure Property Record and Home Score: real system ages, warranties and documented upkeep. That condition signal tightens the range and moves the number the right way.

—Pure AVM rangedocumented condition

—Typical public AVMcondition unknown

How the number is built — model blend

An ensemble: each model is weighted by how well it fits this property, then a condition adjustment from the Property Record is applied.

Pure AVM value—

What's moving the value

The drivers behind this estimate — including the condition signal no public model has.

Comparable sales used

Recent nearby sales, adjusted to the subject. The comparable-sales model leans on these.

Address	Sold	Sale	Adjusted	Dist

Value over time

Pure AVM re-runs as new sales, services and improvements land — a tracked history, like a credit score for the home's worth.

Who pays for this

The same valuation, sold into every seat that needs an accurate number.

Owners & sellersPrice with confidence; see what upkeep is worth

Buyers & agentsAn honest number before the offer

LendersRefinance & HELOC collateral checks on real condition

InsurersReplacement-cost & risk priced on documented systems

Paid access

Continually upgraded — the model improves as the record deepens.

Owner$29/mo

Your home's live value, range and drivers + refresh on every service.

Pro · Agent$79/mo

Unlimited valuations, CMA hand-off, branded client reports.

EnterpriseAPI/call

Lenders & insurers — batch valuations + confidence via the Pure API.

Flows into

Pure Insurance Refinance / Mortgage Pure CMA Portfolio value

Curated preview — live valuations load when reachable